Highlights Machine
FOX Sports wanted to develop a unique feature that highlighted its new, long-term relationship with FIFA World Cup. The company’s priorities suggested a user-centric application that educated users on the rich history of the event and offered utility through the lead-up to the event as well as the event itself.
Highlight Creation
CHALLENGE: Allow users to create their own unique highlights from past and current matches.
SOLUTION: Create a simple and straightforward interface to easily pick players, teams, matches, years and play types to generate highlights. Secure a one-of-a-kind archive of 300 past matches from World Cup history to support use cases leading up to the start and through the early stages of the current event.
Highlight Consumption
CHALLENGE: While creating highlights is fun and the application makes it easy to do so, provide a satisfying experience to fans who prefer consumption to creation.
SOLUTION: Create custom highlight reels by synthesizing editorial perspective on compelling stories and algorithms that determined the most exciting relevant content from the archive and current event.
Virality
CHALLENGE: Provide a means to encourage fans to market the experience directly to other users.
SOLUTION: Default users who create videos to a share screen upon completion, allowing sharing by all common methods. Showcase most popular user-generated videos to drive virality.
